the name is the same - but everything else is different.
So… have you notice anything different about us? Yes, that’s right! We’ve got a brand new look. But to be honest, our updated visual identity is just a footnote in a much bigger story - the fact that everything about us is very different. And we really hope you’ve noticed.
Looks aren’t everything.
For better or worse, we’ve been known for a very diverse product portfolio and maybe just as ‘diverse’ a focus. We totally understand if it’s been difficult to define us in the past… to be honest, it’s been a little difficult for us as well. But since Character Group acquired us in 2020, our focus has been much more singular… and that’s a good thing for you too.
Non-food trend products is no longer comprise the major part of our product portfolio. Short-term, ‘one size fits all’ campaigns have been replaced by long-term ambitious marketing strategy, and our focus has shifted completely towards major toy brands. Major toy brands are what we want to work with and results/growth is what we want to be known for. And we’re already well on our way.
Why is this good news for you?
Well, the past few years have revealed what a singular and unified focus can do for our brands and our customers. If you’re a customer yourself, you’ll know what we’re talking about. Our key brands are growing across all Nordic markets and that’s not a coincidence. We now have a clear vision and mission: We launch new - or grow existing major toy brands.
But how do we convey all of that to the world?
This is a case where we want to show AND tell it (like we’re doing right now). So, here’s us showing and telling you, that we are shedding our old skin and emerging with a fresh and much needed look and feel. A look that hopefully sums up who we are right now and who we’ll continue to be. Feel free to take the free tour of our new website. We like it…
…we just hope you do too - or at least appreciate the reason why we look so different.
Stay tuned for much more PROXY and news about toys.
