everyone is a fan of something.
We’re the nordic distributor of funko.
We’re truly fans of Funko! So, getting to work and talk about the it for a living, is a dream come true. But why don’t we take at look on how we’ve managed Funko so far? Spoiler alert.. we’re doing pretty good.
we remember it like it was yesterday.
How we got started with funko.
In 2019, after years of pursuing them, Funko finally gave us the chance to be their Nordic distributor. Funko had been more or less exclusively for the die-hard fans. But we wanted Funko to be for everyone… because everyone is a fan of something, right?
So, our focus was very much on expanding distribution. Making Funko available where it wasn’t before. At the same time, we needed to embrace a broader audience in terms of our marketing strategy, in order to make Funko more mainstream.
And so began our expansion of Funko in the Nordics. If you wanna know more than we’re telling you here, then don’t be a stranger.
funko is (now) for everyone.
how we’re increasing distribution.
Through focused efforts, we have managed to increase distribution by around 200%.
a couple of funkos won’t do.
it’s all in the assortment.
Our biggest focus point has been to increase listing/assortment in key retailers. For us to make Funko work, a full section was what we where aiming for. And we achieved that.. and much, much more.
creating fans, not customers.
sharing the marketing behind our huge success with funko.
Unifying the existing fans & creating new ones.
the launch of @funko_nordic.
We were very much aware of the existing, passionate Nordic Funko fan base back in 2019. But we also knew, that these fans had been neglected for years. So, with Funkos blessing, we launched our own Nordic Funko Instagram account.
The goal was to unify existing fans, engage them and expand the community, by reaching out to fans of Star Wars, Disney, Marvel and other pop culture phenomenona.
And our in-house Marketing team is doing just that. Why don’t you see for yourself? Follow @funko_nordic here.
our 2022 Nordic funko campaign.
everyone is a fan of something. so, what are you a fan of?
That’s the central question we ask in our ambitious nordic campaign, which was green lighted by Funko, Disney, Warner Brothers and LucasFilm.
The focus of the campaign is fandom - and the way Funko can play a big part of showing the world, what you’re a fan of.
The campaign is made up by 6 fan film, where passionate fans tells their fan origin story. Check out 3 of the film below.
our very own FUNKO pos solutions.
our funko statement.
As we mentioned; ‘It’s all in the assortment’. And we don’t get the listings and space we want, without backing it up with ambitious POS solutions. Here’s you can see just a few of them. This is how we make Funkos presence felt… This is how we make our statement.
POS - Standees.
Comic Con Stockholm - our Funko booth.
Comic Con Stockholm - our Funko booth.
Comic Con Stockholm - our Funko booth.
360 displays - fully customizable.
Hemmakväll flagship store - idea execution.
Hemmakväll full Funko sections.
Hemmakväll double sided Funko sections.
don’t be a stranger.
Want to know more about how we drive our brands and create results? Well… don’t be a stranger! Click the button and we’ll be talking before you know it.