PROXY, the new nordic distributor of topps.

Topps signs a distribution agreement with Proxy AS for 3 Nordic markets.

Topps, a leading creator and international marketer of sports and entertainment products, has signed an agreement with Proxy A/S to cover the toy channel distribution in Sweden, Norway and Denmark. 

Proxy will be Topps extended arm in the three markets working with well-known products such as UEFA Champions League Match Attax, The Road To Euros 101 Match Attax (release spring 2023) and Formula 1 Turbo Attax. 

Sebastian Persson, Senior Sales Manager said: 

We are delighted and excited to have agreed this partnership with Proxy. We have seen the great work they are doing in these markets and are confident that the customers will get first class service provided by the Proxy team.

Jesper Bay Mogesen, General Manager for Proxy A/S said: 

Topps is one of the most respected brands in Sports Collectibles and has some of the strongest sports licenses in the world. We are excited and impatient to build the Topps brand in Sweden, Norway and Denmark.