How we do marketing.
We are firm believers of, that it takes strong marketing to ensure product succes. That’s why we at PROXY, has made substantial investments in our own in-house marketing department.
Meet the marketing team right here and get smarter on how we do marketing …
At PROXY, marketing is the foundation for any success of our products.
These are the four categories that we have identified the most important and impactful for our customers – and therefor also PROXY.
The four areas is always a part of the same overall strategi to achieve a great synergy between all of our marketing activities.
But why don’t we explain the four categories in greater detail.
All of our marketing is based on target audience insights – and that includes TV commercials. In other words, in which channels do we reach our audience most efficient. Where we do it:
- Disney channel
- Cartoon Network
- National networks in the Nordics.
Activation is all about how to get the end consumer activated and engaged in the product. What we do:
- In-store activation
- ‘Try-me’ pack
- Retail demonstration event
- In-store demonstration kit
Online is a big part of PROXY’s overall marketing strategi. We’re always adopting new platforms to reach our target audiences with the biggest impact. How we do it:
- Landing pages
- E-mail marketing
- Influencer marketing
- Affiliated marketing
‘Point of sale’ is all about in-store displays. With our own graphic designers, we’re able to create an in-store univers to showcase our products. What we do:
- Floor displays
- Top signs
- Shelve strips