historyTegnebræt-1
historyTegnebræt-1

It all started back in 2011, when our two founders set out with the goal of being the preferred distribution partner for innovative toy, in the Nordics.

Today we’re well on our way to achieving that, with 30 employees now working in offices across 4 countries and annual revenues exceeding €24 million.

It all started back in 2011, when our two founders set out with the goal of being the preferred distribution partner for innovative toy, in the Nordics.

Today we’re well on our way to achieving that, with 30 employees now working in offices across 4 countries and annual revenues exceeding €24 million.

And on top of that did Character acquired 55% equity holding in us, PROXY.

And while our presence has expanded into over 5000 retails stores and some of the biggest online shops, we’ve actually become much more selective with our inventory over the years.

We now only carry the hottest, most sought-after products on the market.

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In addition to being kids at heart, the leadership team at PROXY has well over 100 years of combined experience in the toy industry.

Our CEO Morten Geschwentner, has 25 under his belt alone.  The knowledge and insight lent by this experience gives us the ability to spot trending toys, and import newly developed products ahead of competitors.