Official FUNKO has been a headliner at Comic Con US & southern Europe for years – but not so for the Nordics. So it was no secret that FUNKO was on top of the Comic Con’s wishlist for the event at Göteborg, Stockholm and Oslo.

With all of FUNKO’s licenses and the fast growing audience at Comic Con in the Nordics it wasn’t hard to see sense in creating a partnership. Needless to say when Comic Con approached PROXY about attending the Göteborg event on the 11-12th of May, the answer was yes.

So PROXY teamed up with FUNKO to create a stall that could showcase the wide range of SKU’s – and give the many FUNKO fans what they wanted.

To manage all sales at the stall PROXY partnered up with Teknikmagasinet.

The finished FUNKO stall for Comic Con Göteborg.

What to expect.

Since it was PROXY’s and Teknikmagasinet’s first Comic Con appearance, the expectations in terms of actual sales where optimistic but moderate.

So when the queue stretched more than 100 meters, an hour after the doors were opened for the visitors, it became clear that we had underestimated the reception among the many fans.

Comic Con reports a record high attendance with approx. 15.000 visitors at Göteborg, and the latest salesfigures is around 4.500 FUNKO items sold all together.

With Comic Con Stockholm being 4-5 times the size of Göteborg – the expectations and hype are huge. One thing is for sure – we can’t wait to do it again.

See you at Stockholm.