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hello! we are proxy.

we launch NEW -or grow EXISTING MAJOR toy brands in the nordics.

In other words; we are a Nordic distributor of major toy brands. But we’re much more than that. We excel in sourcing, sales, distribution and marketing… but we go above and beyond that.

A major part of the PROXY secret sauce is our in-house Brand & Marketing and Compliance team. They’ll will do all the heavy lifting for you.

But why don’t you get to know us better? Take the free tour of our site or, even better, give us a call or drop us a mail. We’d would love to chat.

proxy will do all the heavy lifting.

We are the link between the global suppliers and the nordic retailers.

As a distributors, the global brand owners/suppliers and the Nordic retailers entrust us with a number of tasks, to ensure the best possible launch and management of the brands and products we work with. To make a long story short… here’s some of what we do.

sourcing.

We source the products through a strong network of international suppliers and partners.

The lines are sold exclusively by us in the Nordic region.

sales.

We manage all Nordic accounts in-house through our sales team - and smaller accounts through distribution partners.

marketing.

All marketing on our brands is handled by our in-house team in collaboration with the very best Nordic kids creative agencies.

distribution.

Our in-house logistic team handles distribution - and fulfillment is outsourced to Tricolore Logistics.

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Don’t be a stranger.

If you want to get to know us better, all you have to do is click this button. It will tell you all you need to know about how to get in touch with us…

…and please do, because we really like to make new friends.

thought you should know.

we work with all the big retailers.

Supermarkets, hypermarkets and speciality stores… we work with them all. In fact, we sell our products to more than 25 different retailers across the Nordic region.

We keep expanding our number of customers in our pursuit of more listing and a stronger distribution.