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Here at PROXY we mean those words quite literally: we’re not just box movers.

We don’t just import and sell toys  to the Nordic region. We set out to grow and strengthen each of the brands we work with through ambitious, highly effective marketing.

From the initial strategy and concept, through to the final execution, our own in-house marketing department makes great things happen.

But why don't you we show you how we approach marketing? Click and read more.

ONLY THE BEST. Nothing less.

ONLY THE BEST. Nothing less.

We take pride in the quality of our products and go to great lengths to ensure we can stand confidently behind every brand we represent.

Our experienced purchase team carefully handpicks each item in our portfolio by evaluating them on the basis of market trends, product knowledge and good old intuition.

The result is, as they say, the bees knees.

We take pride in the quality of our products and go to great lengths to ensure we can stand confidently behind every brand we represent.

Our experienced purchase team carefully handpicks each item in our portfolio by evaluating them on the basis of market trends, product knowledge and good old intuition.

The result is, as they say, the bees knees.

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Together we're strong.

In 2018, Character and PROXY joined forces.

It happened when Character acquired 55% equity holding in PROXY. With Character Group Plc in our corner, we're a stronger than we ever been before.

Do you want to know more about us, then don't hesitate to click the button.

 

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Like some of our products but only need a few?

Our new B2B shop enables business owners to place smaller orders without having to worry about the commitment of buying in bulk.

Like some of our products but only need a few?

Our new B2B shop enables business owners to place smaller orders without having to worry about the commitment of buying in bulk.