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The four areas is always a part of the same overall strategi to achieve a great synergy between all of our marketing activities.
But why don’t we explain the four categories in greater detail.
Activation is all about how to get the end consumer activated and engaged in the product.
All of our marketing is based on target audience insights – and that includes TV commercials. In other words, in which channels do we reach our audience most efficient. Here’s examples of networks we use for TVC’s:
Online is a big part of PROXY’s overall marketing strategi. We’re always adopting new platforms to reach our target audiences with the biggest impact. Here’s what includes our online advertising:
‘Point of sale’ is all about in-store displays. With our own graphic designers, we’re able to create an in-store univers to showcase our products.